AdBuyer

Media buying and optimization across search and display


View Performance across media
Run custom reports
Edit campaigns
Optimize bids
Optimize ad copy
Optimize budget allocation across media



Reporting
View performance graphs
Run custom reports
Export reports to Excel
Email reports

Campaign Management
Edit campaign settings (e.g. geo-targeting, budget, etc.)
Delete, pause or resume campaigns, adgroups, keywords and text ads
Edit keywords (e.g. match type, destination URL, bid)
Add new adgroups, keywords and text ads to existing campaigns
Create new campaigns

Bid Management
Track conversions
Receive keyword bid recommendations
Automate bid optimization

Advanced Recommendations and Optimization
Receive suggestions for new keywords
Dayparting
Optimize ad copy
Receive budget allocation recommendations



Reporting
View performance graphs
Run custom reports
Export reports to Excel
Email reports

Creative
Access library of ad templates
Customize ad template and launch new campaign
Upload existing creative and launch new campaign

Create New Campaigns
Create and launch campaigns in ad exchanges in minutes

Manage Campaigns
Edit targeting options
Edit budget

Optimize Campaigns
Optimize Campaigns
Receive budget allocation recommendations