Succeed in the ad exchanges with Audience Scores

Cheaper

Reduce your upfront learning costs

Faster

Bid only on impressions that are likely to reach your target audience

Easier

Automatically test key variables:

  • Behavioral targeting & data buys
  • Contextual categories
  • Demographic targeting
  • Site-targeting

How do Audience Scores work?

  • We’ve aggregated performance statistics across billions of ad impressions for marketers
    like you
  • We rank each impression with an Audience Score® between 0-100, making it easy and automatic to find your target audience
  • Audience Scores eliminate the need to test and compare different targeting options side-by-side

Will Audience Scores work for me?

  • Audience Scores are available for Direct Response Advertisers as well as specific advertiser categories: B-to-B, Careers, Dating, Education, Giveaways, Health & Beauty, Shopping, Software, and Vice
  • To help build additional Audience Score categories, we’re offering a 5% rebate on your ad spend in the following categories: Autos, Entertainment, Family, Finance, Insurance, Local Services, Mobile, Real Estate, Telecom, Travel*
  • We can build custom Audience Scores for larger advertisers and networks



*Categories subject to change